....Sheilas' Wheels

All together now, ‘For ladies who insure their cars, Sheilas’ Wheels are superstars…’ Come on, you know the words!

Since Sheilas’ Wheels shook up the women’s car insurance market in October 2005, the Sheilas’ Wheels brand has gone from strength to strength with its catchy jingle and, of course, the iconic, pink sequin-clad Sheilas. Its popularity and almost ‘cult status’ even encouraged legendary producers Stock, Aitken and Waterman to regroup for the first time since 1993 to launch The Sheilas into the pop world with the single: (I’m so) Happy Happy (You’re Mine).

If you haven’t heard of Sheilas’ Wheels – where have you been? - no, it’s not Australian and it doesn’t sell insurance in Australia either. So why is it called Sheilas’ Wheels? Well, Australia is one of the only places in the world where one woman's name is an expression used to refer to all women. It also has a rhyming feel and sounds catchy – so the name was born.

An all-female management team helped to provide insights to create Sheilas’ Wheels so that it would give more back to women buying car insurance – in terms of low prices, products benefits specially designed for women, and a tailored service:

Handbag Cover – Our research shows that the average woman’s handbag and contents are worth £290 yet most insurers will only cover £100. That’s why Sheilas’ Wheels offers handbag cover of £300 (for bags stolen from your car) in addition to personal belongings cover of £200.  (Comprehensive cover only)

Female friendly repairers – Sheilas’ Wheels exclusively uses ‘female-friendly’ repairers who receive additional guidelines and advice to be more receptive to women’s needs. They follow best practice to better meet the individual requirements of female motorists, such as helping with child car seats, arranging visits to fit around school runs, offering flexible drop-off and pick-up times during daylight hours, and so on.

Counselling line – Sheilas’ Wheels offers a free telephone line for female drivers who need some support, for example, in cases of road rage, post-accident trauma and bag snatching.  (Comprehensive cover only)

Did you know that Sheilas' Wheels is actually a division of esure- one of the UK's leading direct insurers? It’s also part of the HBOS Group (Halifax Bank of Scotland) – one of the UK’s largest banks.

To find out more about car insurance from Sheila’s Wheels or to get a quote……visit www.sheilaswheels.com

Customer Service number 0845 604 3550

Customer Contact number 0800 085 4912

(Calls may be monitored and recorded)