....Sheilas’ Wheels

Just to clarify…no, Sheilas’ Wheels isn’t Australian and doesn't sell car insurance to women in Australia! So why Sheilas’ Wheels? Well, Australia is one of the only places in the world where one woman's name is an expression used to refer to all women. Add that to the rhyming feel of ‘Sheilas' Wheels’ - and the obvious car connection - and so the name was born.

Sheilas' Wheels is a division of esure, one of the UK's fastest growing insurers ever and part of the Halifax Bank of Scotland Group. The idea for Sheilas' Wheels grew from research which found that women claim less, are responsible for far fewer driving convictions and have attitudes towards cars, driving and other road users that are often more considered than those of their male counterparts. We wanted to reward these differences and decided that we needed a new brand and a whole new look at car insurance for women to make it happen.

An all-female management team helped to provide insights to create a brand and a product that would give more back to women buying car insurance - in terms of low prices, products benefits specially designed for women, and a tailored service:
Handbag Cover - Our research shows that the average woman’s handbag and contents are worth £290 yet most insurers will only cover £100. That’s why Sheilas’ Wheels offers handbag cover of £300 (for bags stolen from your car) in addition to personal belongings cover of £200. (Comprehensive cover only)
Female friendly repairers - Our repairer guidelines have been drafted to meet women’s motoring needs. All of our network repairers have been issued with best practice guidelines on the appropriate treatment of women customers.
Counselling line - We offer a free telephone line for female drivers who need some support, for example, in cases of road rage, post-accident trauma and bag snatching. (Comprehensive cover only)

To find out more about car insurance from Sheilas’ Wheels or to get a quote…visit www.sheilaswheels.com.